The site tries to give the impression that the publisher is based in Ontario, but we had a look at their “office” there, and it’s really a tall apartment building, so it’s probably just someone letting them use the address.
This publisher is more sophisticated than most. To attract author fees these days, you have to be more and more convincing, and you have to look like a genuine publisher. This publisher is a member of CrossRef, it assigns DOIs to its articles, and its web design is much better than average.
The site incorporates social media applications, but it also has advertising.
Strangely, the funding model the site appears to be launching with is a hybrid model. It has both open- and toll-access articles, and it offers subscriptions. Many of its journals have yet to publish any articles.
The Journal of Buffalo Science’s first issue (vol. 1, no. 1, 2012) has about 22 articles, but only three of them are open-access. We’re surprised there is so much research interest in buffalo science; we thought it was a dying field.
The publisher offers an economics journal, the Journal of Reviews on Global Economics, despite its name, LifeScience Global. Why worry about a specialization when there’s money to be made? The site’s main page has at least three typos, and strangely, despite its North American office, almost all the authors are from outside North America.
Finally, we’re confused about the cover image of the Journal of Buffalo Science. The image doesn’t look like any buffalo we’ve ever seen. In fact, it looks like some type of bull.