If imitation is the sincerest form of flattery, then the people at Reed Elsevier ought to be very flattered by this imitation of their work.
The picture above is from the homepage of the International Journal of Pharma and Bio Sciences (IJPBS), based in India. The journal gratuitously uses the Elsevier logo in a prominent position on its homepage. It also lists an impact factor — which it does not have.
To compete in a crowded market, predatory journals need to look as prestigious and authentic as possible. The publishers of this journal have done a spiffy job of creating a website that makes it looks like their journal is an Elsevier journal.
Of course, the irony is that Elsevier is not most researchers’ favorite publisher.
IJPBS began publishing in January, 2012. It most recent issue is volume 3, issue 3 (July-September, 2012). Virtually all of the authors of its articles are from India.
The journal is open-access and charges US$100 per author for each accepted paper. So, for this publisher, it’s better to work alone, I guess. They also require that you sign over copyright.
The publisher’s “Contact us” page merely lists a few email addresses. It does not list a location for the journal at all, but the giveaway is the telephone number it lists, +91-9989275978. India’s country code is 91.
It didn’t take me very long to find plagiarism in the journal’s articles.
I recommend against submitting manuscripts to this journal and against serving on its editorial board.