Hyderabad, India-based OMICS Publishing Group has set up new websites with different brand names that all try to lure potential authors into submitting papers to one or more of OMICS’ 250 journals. It is currently using these alternative brands:
- e-Clinical Central = http://www.eclinicalcentral.com/
- e-Medical Central = http://www.emedicalcentral.com/
- e-Pharma Central = http://www.epharmacentral.com/
- e-Science Central = http://www.esciencecentral.org/
It’s almost as if OMICS is deliberately creating brand confusion to trick scholars into submitting papers to these ghost brands. None of the brands has its own journals; their websites all lead to OMICS journals. The brands also serve to invite scholars into attending OMICS conferences.
This arrangement allows OMICS to have a greater web presence with more names. The objective is still the same — earn article processing fees and conference registration fees from authors. The company is trying to saturate the market for OA paper submissions. I think it’s just a matter of time before they develop new brands that begin with i-hyphen, such as i-Science, or something like that.
Looking at these ghost brands, one observes the same grammatical deficiencies that occur on OMICS’ main websites. For example, one banner says “Bringing microscopic world closer to you.” And, “Key to open access science forum” doesn’t really make any sense either.
OMICS also displays the logo for NIH, the National Institutes of Health, on all these brands’ websites:
Don’t be fooled by this intentional brand confusion. OMICS, by any other name, is still OMICS.