Whether you’re planning on starting an online or physical company, you’ll require a website, which is why the most important thing that you must do is to recognize and examine your targeted audience. However, going through this entire process is easier said than done, which is also why you’re probably completely confused about the thing you’ll have to do.
You need to know, most business owners have a hard time going through this process, and fortunately for all individuals, the article below will shed some light on all the tasks you’ll have to do. So, without further ado, let’s take a look at how you could identify and analyze your targeted niche:
5 Steps For Recognizing Your Niche
1. Firstly – Gather More Information
Before you could actually do anything from this guide, you must first define your niche – whether they’re teenagers, busy parents, or elderly people as it’ll assist you throughout the process. For example, you should think about if there is a demand for your products or if you need to modify your concept, as well as how you need to advertise your goods.
2. Categorize Different Custom Profiles
Once you think about some of the aforementioned things, next you’ll need to generate customer profiles and categorize them. After all, people who like your goods share the same features, and by categorizing them, you’ll be capable of better understanding their purchasing decisions.
Therefore you will need to begin with the demographics which includes things such as their location, generation, sex, earnings & education level, family status, employment, as well as nationality. To gain more insights, you should also dig a little deeper and study your niche’s hobbies, values, behaviors, and, of course, lifestyle.
Keep in mind, each company and items are different, hence, these lists don’t actually need to look like this. Instead, you could make the necessary adjustments to suit your company’s requirements. Remember – the more you understand about your niche, the more possible you’ll advertise thus selling more of your goods to them.
3. You Must Be Precise
Classifying your niche is daunting, but, you must be specific. Your avatar, for instance, maybe Jackson, a 30-year-old individual that has a full-time job and an annual income of $70.000. He likes spending his cash on material goods and he commonly purchases items online.
By understanding your niche, you’ll be ready to make more accurate decisions. For example, you’ll require SEO (search engine optimization) for your website, by learning more about your target audience, you’ll be better poised to implement clearer strategies. SEO can be complicated, so we highly recommend doing some further reading on effective search engine optimization in order to understand it better.
4. There Are Sources For Gaining The Info You Require
If you do some digging on the internet, you’ll no doubt find that there are already existing resources, all of which could assist you with learning more about your target audience, their buying habits and possibly your competitors. The most beneficial thing about this? Well, someone else has previously researched so no need to reinvent the wheel.
In most cases, it’ll be completely free, however, you ought to know that the info may not be precise as you would want it to be. Nonetheless, by using these resources, you’ll be capable of producing a stable and suitable brand identity and you’ll be more informed of the possibilities surrounding your market.
5. You Must Do Some Digging on Your Competition
Last on the list, but not least significant is the fact that you must do some digging on your opponents as well. Hence, you should look at their market position, learn what prices they chose, look at what their patrons are saying about them on social media websites, research and analyze their SEO strategy and check their reviews as well.
By learning all of the aforementioned things, you’ll be capable of creating different strategies. For instance, if the patrons are complaining about the rise in prices of your competition, you could choose to offer the same goods, but for a lower price. This will attract more clients; which can result in more sales and revenue for you.
Examples of Analyzing Your Niche
By now, you’ve learned what you have to do to discover your niche, it’s time to discover how you could analyze the profiles you categorized. Keep in mind, the examples of the products and niche are probably different than what you offer, nonetheless, it’ll assist you with comprehending how to examine your niche. Let’s look at some example:
Example 01: Innovative Microwave Ovens
Let’s say that you sell innovative and smart microwave ovens. Your targeted market will probably be females over 25, hence, your categorization should look like this:
Age: 25 to 50
Earning: Over $50,000 every year
Marital Status: Engaged or married
Lifestyle: Prefers cooking at home
Location: Suburbs or smaller towns
Preferences: Innovative appliances, wishes to have a nice kitchen, and so on.
When you place all the info you’ve learned in a list like the one above, you’ll be capable of comprehending what marketing tactics you must implement, and more importantly, you’ll know exactly to whom you’ll be advertising your goods. Some other perfect examples of market analysis are:
Example 02: Energy Bars
Age: 15 to 25
Sex: Male & Female
Earning: No income or less than $20,000 each year
Marital Status: Single or in a relationship
Lifestyle: Still in high school or university, likes socializing
Location: Large cities
Preferences: Likes staying out late and cares about his/her appearance
Example 03: Washable Markers
Age: 25 to 55
Sex: Male & Female
Earning: More than $45,000 each year
Marital Status: Married with children
Lifestyle: On a busy schedule, working full-time jobs
Location: Large cities and suburbs
Preferences: Looks for budget- and time-friendly solutions, look for function over price.
There is a wide range of tasks that you’ll need to do in order to discover your niche and examine the info you’ve gathered. However, if you follow the steps and examples mentioned in the article above, you’ll be capable of making the entire process less daunting and less time-consuming, and more importantly, less stressful for yourself.
So, now that you’re aware of what you’ll need to do, don’t waste any more of your time. Instead, you should return to the beginning of our 2021 guide, and start with the first thing we mentioned – which is gathering more information on your potential market and clients.