We live in a world that is moving further towards being primarily mobile and based online. There are 4.62 billion people who have social media accounts – this includes Facebook, Instagram, Twitter and other social media sites that revolve more around media, such as TikTok and YouTube.
This is a staggering number and is around 58% of the current world population. This figure is expected to rise even further to 6 billion by 2027. In light of this information, it is no surprise that mobile apps and tech companies are some of the fastest growing companies in the world.
Travelling back to the earlier days of mobile apps in the late 2000s and early 2010s, most companies and social media companies such as Facebook would have websites that were mostly focused on web browser access. These companies now plough vast sums into app development and mobile app usage, as this is now the most popular way to access social media.
It is key to note that this is the case in a large number of industries and not just on social media. Streaming services, news websites, gambling companies, banking and finance have marketing strategies spearheaded by a visible and strong app and online presence. Other businesses, such as fashion companies, supermarkets and almost all market leaders, including household business names, have a sophisticated and developed app that is among the most downloaded in its field.
Marketing companies have also had a seismic shift in their operating strategy. Even as recently as 20 years ago, the vast majority of marketing would have been done via newspapers, television or radio. As these revenue pools began to shrink and move towards more effective online advertising, big tech innovators were looking to move with the times. In the modern age, these industries are still expanding at speed. There are good tips you can follow if you’re looking to expand and implement an effective social media strategy. AndroidHacks can assist you with exploring the fastest-growing apps and how you can go about discovering the market leaders in their respective fields.
Android app development trends in 2023 include extremely popular apps such as TikTok or WhatsApp. However, other apps are increasingly prevalent, such as the project management and note-taking app, Notion. In addition to this, other apps are becoming front runners in their field – TikTok being one of the most popular. Another app that is fast growing in 2023 is TripActions. This business app provides travel, corporate card and expense management solutions for businesses.
Based on market research and current trends, development trends seem to be focusing on business-based apps that concentrate on efficiency and streamlining, and social media. It is hard to emphasize just how popular social media apps are on the internet, with most of the top 10 apps in the world being social media apps. TikTok, as previously discussed, is currently the most popular app in the world. The other nine apps are as follows:
As you can see, with the exception of Spotify and Shopee, every other app on the list is a social media app, or is associated with a social media app. Spotify is a digital music platform and Shopee is an app used primarily in Southeast Asia and Taiwan for e-commerce.
Other than that, it’s a clean sweep for the social media apps. Even CapCut is an app that is used to edit and cut videos so that they are more accessible to upload on TikTok. Facebook, Instagram and WhatsApp are huge behemoths of social media and fall under the umbrella of Meta.
Nobody can say for certain that these apps will continue on their phenomenal upward trend, but it is a trend that hasn’t subsided for over a decade and it doesn’t look like it will slow down anytime soon. However, if history has taught us anything, it is that upcoming trendsetters can seemingly appear from nowhere and take popular culture by storm.
TikTok is the most recent example of this. The app itself was started in 2015, only seven years ago, but in app terms that’s a considerable period of time. As more people use their phones, and for longer periods of time, the battleground to have a successful and widely used app is fiercer than it has ever been – especially when you look at the statistics and data related to just how much time people spend on their mobile phone.
Statistics from 2023 show that mobile phone users in the UK spend an average of over four and a half hours on their mobile phone per day. This is a staggering amount of time, and the potential to capitalize on this, maximize this space and turn app downloads into advertising revenue is huge.
Facebook monetized their app early and jumped on the huge potential of online advertising. However, their service was a website when it was first launched, before moving towards being a mobile app. Instagram, however, was initially launched to focus on the growing mobile audience on social media when it made its debut in 2010.
In conclusion, there’s a pretty decent chance that social media apps will continue to spearhead mobile app development trends. Nothing is certain, but there are not that many things that can bring people together like funny social media trends, videos or comments. E-commerce companies such as Amazon enjoy a sizeable share of the market too.
As long as these companies continue to focus on providing convenience and value, it is hard to see a world where they will begin to lose their grasp at the top end of these industries. Not only is a quality app a key ingredient of a successful business, many would argue that it is essential to have one as part of your business plan. If companies and businesses can get in on the ground floor with a high-quality app and get people engaging with it, it’s an extremely effective tool and springboard to success.