The gambling industry all over the world is evolving rapidly and successfully. This is happening due to amazing offerings, better regulations and exciting promotions. Of course, such development sounds like a lot of fun for average players. But what is the position of the casino owners? Demand for the business certainly exists. However, one has to learn to function in a competitive industry like this. Because of that, the business owners are doing their best to find the most successful marketing ideas that will split theirs from the mass of other businesses. The same is true for the online casino business as well. Since there are more and more reasons to play online, this sphere needs promotion no less.
Navigating through the sea of other casinos and their offers can be a tough challenge. That’s why the LeafletCasino team has prepared everything for you. Their many years of experience reviewing well-known online casinos such as Zodiac Casino allow them to professionally analyze the best promotions you can use.
Highlight the License You Have
The most important thing for every gambler, besides entertainment, is safety. One of the main casino marketing ideas is to make your license visible. It is recommendable that you put it on the landing page of a casino. Apart from the regulatory body that issued the approval, you should also provide a license number. Who would say that license cannot also be promotional?
Website Has to Be Functional
As we have said before, playing casino games is one of the favorite activities of players around the globe. However, that doesn’t mean they would stay loyal to casinos if they are not satisfied with the service they get.
The website you run needs to be functional, quick, and mobile-friendly. It would be good to have a casino app as well that offers more relaxing gambling. But, in case you do not have the funds to do that, use a mobile-friendly website as a form of casino marketing strategy. If it is functional, be sure the customers will get back because they will know you have used all the benefits of modern gambling technology that secures the most enjoyable experience. The less clicks the player does to start playing- the more visitors your online casino gets.
Establish Good Sign Up Offers
The welcome offers certainly are one of the best online casino promotion ideas. They are often a reason why new members want to join your community and try out different games you offer.
Check out the welcome casino promotion your competitors offer. Apart from the free cash and spins you plan to offer, we suggest you establish reasonable wagering requirements. If your main competitor offers 40x, reduce it to 35x. This is one of the gambling promotion ideas that always work!
Establish Loyalty Programs
Casinos determine how well they work based on the number of loyal customers. But, why would regular players want to become loyal to you and not to your competitors?
The most professional online casinos will always create special casino promotions for the most loyal fans. More precisely, they will create loyalty programs that will make the biggest gambling enthusiasts feel different from other users. They will get higher betting limits, better bonuses, and a wide range of other services that can make these casino lovers feel more comfortable.
So, which special promotions can you make for them? For example, you can offer them better money cashback, bonus with lower wagering requirements, 24-hour support, etc. You can even develop special slot tournaments where only members of the loyalty club can access. Whatever you decide on, ensure that they feel special.
Social Media Is Mandatory
Do you even know how many people in the world use Facebook, Instagram, TikTok, and other social media networks day and night? All these networks let you target a specific group of people and reach their social media profiles through paid ad campaigns. Promoting this way will only pay off if you are 100% sure who your target audience is. Explore your potential customers before making any moves.
So, what can you publish on social media profiles? Well, you can share links to your blog posts, inform people about newest daily, weekly, or monthly promotions, etc. Apart from that, you can turn some untypical contest ideas into reality and potentially reward the most creative followers and users. For instance, the most interesting comment below the image you published on Instagram will get 10 FS. Whichever move you decide on, the purpose of these posts is to boost the engagement rate. That way, the algorithm of whichever social media you use will be on your side.
Don’t Only Strive to Make Money
The free play certainly is one of the best casino marketing ideas that you need to have in mind! They are different from typical bonuses you would usually offer. All the games you offer should have a demo version. That way, you will let an average player get familiar with the game before making the first deposit. What a cool way to drive traffic to your website, isn’t it?
No one can deny the power of newsletters. They are an amazing way to collect emails from your customers and promote different things around your business there. One of the ways to confine people to enter their email addresses is to offer promo codes to them. You can give them a promo code immediately after they register on your website. After they do that, send them the latest news and special offers. You can even go a step further and deliver them tips on how to play specific games and reach better results. This is a pretty cheap promotional idea.
Almost every casino business celebrates birthdays and anniversaries. On that date, they give all the players some sort of promotion. But, instead of celebrating the birthday of your business, you should focus more on gifts you can give to the birthdays of your customers.
The date of birth is something they will deliver immediately after they register. Give them additional play, free funds for poker, or free spins for slots. Whatever you do, ensure that they feel special. Making a customer feel that way is always a good marketing strategy!
Blogging, Why Not?
You won’t see a lot of casinos running a blog. That is the reason why this is one of the best casino promotional ideas you can get. If you are not a good writer, you can always hire content writers to do this instead of you.
So, which topics should you cover? You don’t have many options – you will have to write about gambling-related stuff. For example, you could share tips, talk about the latest news in the gambling industry, review games, etc. People who are into playing and gamblimg would be really interested in looking through this info just for fun.
Every casino promotion you see on this list is equally profitable and effective. Because of that, the business owners use all of them with no excuse. But, it is important to be sure to check the requirements and expectations of the customers as well as all characteristics of the target audience. The casino owners should never forget that they are building a marketing campaign around their needs.
If someone is not sure about the way their business is developing, it might be a good idea to hire a specialist who is familiar with the business development process in the sphere of marketing for online casinos. If not, implementing the ideas from this article can already improve the status quo a lot.