The Internet is the new frontier in business in today’s generation. With its ability to connect people with many other things, even if they are a mile away, it is convenient. If you think about it, if you take advantage of this feature, you can boost your sales and your business influence anywhere in the world.
However, let’s talk about demographics. Not all people have PCs. In the West, most households have one, but a PC is a luxury if you look at the far East. What most people have, however, are smartphones. In today’s technology, smartphones already work and behave like portable PCs.
Some brands are even much more powerful than PCs of the past. In short, smartphone users are a huge demographic, so your website should be mobile-friendly. Here are the reasons why.
One main reason you should make your website mobile-friendly is its potential to boost your sales and conversions. Allowing users to have a seamless experience on mobile with your website is very important in today’s marketing landscape, and more and more companies are investing not only in making their websites mobile-friendly but also in the apps themselves. You might think, “Why not just create a mobile version of the website?”
Building a website is very expensive, so you can make your main website mobile-friendly instead of creating another one. It’s much cheaper and more efficient.
However, perhaps the most important aspect of having a mobile-friendly website is that the Google algorithm prioritizes mobile-friendly websites. Because of this, your SEO campaign will significantly boost the rankings.
Since smartphones are essentially portable computers, smartphone users can effectively browse the Internet wherever and whenever. The problem with this is that there are a lot of sites that aren’t mobile-friendly.
They can access these sites, but the experience will be low quality. From slow-loading pictures to confusing controls, smartphone users would ultimately opt out of that site and browse another one.
Of course, if this is your website, it would be a huge loss since, essentially, you’re losing customers, and as mentioned earlier, the smartphone user demographic is huge. You lose thousands of dollars daily by not catering to this demographic.
However, if you decide to cater to smartphone users, their user experience on your website will be much smoother, resulting in more conversions and, ultimately, a significant increase in sales.
Mobile Purchases are Increasing
From DoorDash to Uber, more and more people are opting to do their transactions online. This is because of the convenience that online transactions have over real-life purchases. Think about it; if you want to go shopping, you must change your clothes, go to your car and drive, look for your items, fall in line, and go home.
Those points alone can take you several hours and even half the day if the shopping center is busy. But on mobile, you can do this in just a few minutes, and your items will be brought to your front door.
Or how about doing finance transactions online? There are a lot of online lenders nowadays on the Internet. Not only are they allowing transactions online, but they also have guides on how to take a loan from sites like creditninja.com and even loan shopping.
The whole point of this thing is that doing transactions like your sales on a mobile-friendly site is much easier for your customers, leading to customer satisfaction and a huge boost in sales. A lot of shops nowadays are looking to open a shop online and choose to sell their items there instead of cashing out a lot of money to build their real-life shops.
Increased Brand Recognition
Nowadays, the most preferred avenue of marketing is through the Internet. Radio and TV marketing are still prevalent, but since most consumers nowadays have smartphones, online marketing is a bigger industry. Online marketing alone has a few methods for marketing, like paid ads on popular sites like Facebook, Twitter, YouTube, Instagram, etc.
You could also opt for email marketing. If your customers subscribe, they will receive emails about your business promotions, other subscriptions, etc. And, of course, the best of all is SEO, which aims to help you rise in the rankings of search engines through keyword research and generation.
Improved User Experience
When you visit a website from your computer to your smartphone, the website’s design will go from an even design to vertical. This will change how the pictures and videos will be formatted to accommodate your smartphone’s smaller screen.
If you make your website mobile-friendly, your developers will use Responsive Website Design or RWD, which will control how the webpage will adequately fit the screen. The user will have an easier time controlling your website’s interface, increasing their satisfaction.
Not only that, but it also increases your website’s load speed on mobile devices. If your website is only designed for desktops, it will take time to load on smartphones, making your customers lose interest.
Once they do, they will switch to other related websites and usually turn to that site every time. This is important since most users are impatient nowadays, and with how vast the internet is, they can quickly find alternatives.
According to experts, a user usually loses interest in a site that has a waiting time of 6-10 seconds. That said, by creating a mobile-friendly website, your website will quickly load on mobile devices since the code is structured to be compatible with most mobile phone specs. So, optimize your site to load faster on mobile devices, preferably within 10 seconds.
It is not enough nowadays to just have a website as online marketing and call it a day. A huge demographic of smartphone users are more available online 24/7. If you make your website mobile-friendly, your potential customers will more likely trust your brand, leading to increased sales.
However, if you choose not to make your website mobile-friendly, you’re losing thousands of potential profits every second that you choose not to.