The goal of search engine optimization isn’t only to attract people to visit the website. Ultimately, these visitors should decide to purchase something or take another action. The conversion rate indicates the overall success of the online marketing strategy. It’s a good thing to drive more traffic to the website. However, if it doesn’t turn into a high conversion rate, it doesn’t mean anything. The good thing is that with the help of a CRO agency like Thrive Agency, the potential number of customers will increase.
CRO or conversion rate optimization refers to the process of ensuring that the people who visited the website will take the next step. Whether they sign up for a newsletter or purchase products and services, it will benefit the business. Going through the whole process alone can be challenging. It would be great to have experts extending help. These are the ways that the agency can improve conversion rates.
Find the best words to communicate
It’s important to have a website that can communicate the message well. It’s easier to convince the potential customers to do the next step if they understood the message. However, not all words on the website are enticing enough. Some of them might not mean anything. Others don’t even appeal to the readers. Therefore, the CRO agency will determine the right words to make the content better. For instance, if the company targets younger audiences, the words used should be relatable to them. Younger people might have a different set of vocabulary used for daily conversations. Using these words when talking to them is effective. It also shows that the company is sincere in reaching out to the target audiences.
The idea of word selection doesn’t only apply to the English language. When the company tries to reach out to an international audience, words matter. The CRO agency will partner with people who can translate the words and use the right context. It’s not enough to simply translate the words without understanding the local cultures and nuances.
Build better forms
One of the goals in asking people to visit the website is for them to sign off. Whether it’s for a newsletter or getting a quotation, they need to fill out a form. The problem is if these forms are too complicated and difficult to answer. Not everyone will feel enticed to finish answering them. The CRO agency will help achieve the same objective without making it difficult for the customers to finish.
Improve text readability
Even the font size and colors used on the website can affect the conversion rate. It might not matter for people who aren’t experts on conversion rate optimization. With the CRO agency analyzing the website, there might be changes. The website readability is important. If there’s an issue with the content presentation, visitors might decide to close the page.
Adding the right visuals
The website should be entertaining. Not everyone will spend several minutes exploring the page if there’s nothing new or interesting. Using the visuals is important. People prefer looking at photos that can send the right message. Sometimes, they don’t have enough time to go through the entire continent. They will look at the photos and understand the message. They might even take the next steps depending on what they saw. The key is to avoid using stock photos. Even if they’re available for free, they don’t necessarily appeal to the audience. It’s better to take original photos using people who used the products and services.
Integrating customer reviews
Reviews are important in reputation management. Businesses with a positive review will probably have a higher conversion rate. When people explore the website and realize that the business has a good reputation, they will most probably patronize the brand. The CRO agency will use a reviews widget to highlight the positive words that people said. When potential customers browse the site, these snippets will be the first thing they will see.
Include a chat box
The CRL agency also understands the need for a chatbox. It’s a feature that allows potential customers to speak with a company representative. Initially, there will be an automatic response to the questions or concerns raised. Eventually, if a human representative is available to respond, there will be a customized answer. There’s a bigger chance of increasing the conversion rate with the help of this feature. Some people already know what to buy. They need to have a confirmation of the previous information obtained. After a short response from the company representative, they will already make up their minds.
Determine the best content
Of course, having the best content is important. When people don’t find what they’re looking for, they will immediately leave the page. They need a website with quality content. The CRO agency will determine which content deserves the highlight. They will also organize the tab so that it’s easier for the users to locate the information they wish to know. The ease of using the website can be an important factor in increasing the conversion rate.
Use the right videos
Videos are necessary for any online marketing campaign. Most people prefer watching videos to reading longer articles. Not everyone has time to go through a long article. If the same information is available in the short video, it will help. The goal is to convince the users to take the next step, and these videos might help. For instance, if people want to buy the products, the website can have an explainer video. It provides information on how to use the products and services.
Give people what they want
When people type the keywords and search engine, they would like to receive the right information. The CRO agency will ensure that they get what they need right away. They won’t have to go through several hoops to receive the necessary information.
The CRO agency gives a reason for people to come back
Not everyone will immediately take the next step on the first visit. Others might decide to do it later. Therefore, it’s crucial to give users a reason to come back. The right CRO agency will determine the best content to let people continue browsing the page.
Given these reasons, businesses must work with a reputable CRO agency.