Customer connection is a critical business process. With its help, the company receives information about the experience of using the product. This, in turn, allows you to understand what can be improved in customer service. But what if the company has several hundred clients? After all, calling everyone is a task that will take managers almost all of their working time. It can be solved by integrating VATS and CRM. How to collect customer connection using these software solutions is in our material.

Why Collecting Feedback Is Important: Top 6 Reasons


Feedback is not just a means of communication. By receiving feedback, the company can solve the most important business problems. Here’s what customer connection is all about:

Feedback indicates what needs to be improved in the product

Feedback is an essential tool for businesses to improve their products and services. It allows companies to gain insights into what their customers like and dislike about their products, and to identify areas where improvements can be made. By listening to customer feedback, companies can better understand the needs and wants of their target audience, and adjust their products and services accordingly.

It can come in many forms, such as online reviews, surveys, and social media comments. It is important for businesses to actively seek out and collect this feedback, as it can provide valuable insights into the user experience. By analyzing and acting on this feedback, companies can make improvements to their products, which in turn can lead to increased customer satisfaction and loyalty.

It is also crucial for identifying any bugs or issues with a product. Even the most rigorous testing cannot guarantee that a product will be completely bug-free, and customer feedback can help to identify any issues that were missed during development. Addressing these issues quickly and effectively can prevent negative customer experiences and improve the overall quality of the product.

Clients feel important and involved


Clients feeling important and involved is crucial for any successful business. When customers feel like they are valued and their opinions are heard, they become more engaged with the brand and are more likely to return for future purchases. This positive customer experience can lead to increased sales, higher customer loyalty, and ultimately, higher profits.

One way to make customers feel important and involved is by actively seeking out their feedback. Whether through surveys, social media, or direct communication, asking for and acting upon customer feedback shows that the company cares about their needs and desires.Many companies introduced innovative feedback smiley faces for feedback collection at their customer service terminals, allowing customers to express their satisfaction levels conveniently. Responding promptly to customer inquiries and concerns is also important, as it shows that the company is willing to take the time to address any issues.

In addition to actively seeking feedback, companies can also make customers feel involved by involving them in the creative process. Asking for input on new products or designs, or inviting customers to participate in focus groups or beta testing, can make customers feel like they are part of the team. This creates a sense of ownership and investment in the brand, leading to increased customer loyalty and word-of-mouth advertising.

Overall, making customers feel important and involved is key to building a successful business. By actively seeking feedback, responding to concerns, and involving customers in the creative process, companies can build a loyal customer base that will help drive profits and success for years to come.

Wide customer coverage due to good customer connection


Word of mouth continues to be one of the most successful customer acquisition channels. Especially for inbound marketing, when the client comes to the company, and not vice versa. Referrals are the most effective and at the same time free way of advertising. So, modern research shows that personal recommendations are the main motivation for making a purchase decision not only at the end of the sale, but also at each individual stage.

Collecting feedback from customers plays the role of additional motivation for them to share positive experiences. The logic here is simple: the client, whose opinion was heard, will broadcast it through his environment. And thus will help the company to improve its image.

Feedback encourages repeat purchases

A one-time sale does not guarantee that the buyer will return for a new purchase. Such an approach will only slow down the scaling of the business. But if a company improves all aspects of its presence in the market, including through customer connection, this can become an incentive for repeat purchase.

Feedback reflects factors that the company has not previously taken into account. For example, it can be free shipping, reliable packaging, polite and accessible customer service consultants, and a user-friendly website. Feedback helps to understand the concept of the desired approach to the client, and this will lead to satisfied, loyal customers.

Negative feedback is helpful too


When a company’s competitors are just a couple of clicks away, it’s important to address any issues reported by customers immediately. At the same time, feedback from dissatisfied users should be seen as an opportunity for growth.

Marketing experts believe that negative reviews should be valued even more than any other. After all, they actually point to pain points that are important to fix as quickly as possible. Until the problem is solved, you can thank the customer connection  – for example, provide a discount on a purchase. Most likely, a new client will give the company another chance. Whereas a regular customer will perceive the problem that he encountered as a small mistake that should be forgotten about.

Feedback increases brand loyalty

Every business needs customers in order to survive, and forming strong relationships with them is key. When a company takes the time to invest in different ways of communicating, it not only makes for an enjoyable buying experience but also gives their brand a personal touch that can’t be replicated anywhere else. This connection helps consumers feel like they are truly cared about by the people behind the products – which pays off in spades when customers come back again and start spreading’ love!