Almost two decades ago Facebook came our way, and the world was never the same. We entered the era of social media platforms and what followed later was hard to imagine in the early 2000s. today we have Twitter, Instagram, Snapchat, and Twitch among other similar platforms. Some have come to life only to die due to the lack of popularity such as G+. but, we are here to talk about the latest hit. Many people believed that nothing will ever top the heights set by FB and Instagram. But, they were wrong.
Enter TikTok. The Chinese video-sharing platform took the world y storm. In many ways, it is similar to everything we have on the market, but in so many ways it brought out uniqueness and originality that couldn’t be parried. Today we have a situation where Instagram is trying to keep up with what TikTok is doing by adding new video features such as Reels. The new social media platform now has millions of users, some of which even became influencers. Once you have influence, followers come your way. With a big crowd behind you, the money will come inevitably.
When there’s money to be made, the interest in the platform will skyrocket. Today, as we already said, TikTok has millions of users and the number keeps on growing. But, while some people managed to gather millions of followers and views, new users are struggling to become viral. This is the end goal every influencer streams for, but it’s not an easy task. If you’re new to this video-sharing platform you’ll need some assistance. That’s why we’re here, to help you increase your TikTok reach. As we said, this is not going to be easy but these four simple tactics should help you enough to get a good head start compared to the people who won’t come across this article. If you’re not in the mood for reading, maybe GoviralPro can give you a faster and better solution, but don’t be lazy. Try them out, but also stick with us for these few additional paragraphs.
Engage The Platform on Every Level
TikTok operates on a unique algorithm. Once you join the platform you need to know this. The algorithm on this platform follows your engagement closely and based on what it sees it will either aid you or ignore you. The best way to be noticed is to always be engaged. What this means is that you need to operate under the assumption that comments, likes, views, downloads, and shares are the most important aspects of this social media platform. In addition, the TikTok algorithm also pays attention to views, visits, and follows of your profile. It all starts with your followers. They’re the first ones who’ll see your content. Once they show enough interest and get engaged the platform will send it further. The better performance you have from the start and your group of people, the chances are bigger it will go further and reach more people. But, for this to happen you’ll need to start from the bottom and collect even the smallest of likes, shares, and comments. It’s always hardest to start, but engage the platform on every level and you won’t make a mistake.
Focus on The Hashtags
Back in the day, when social media platforms were young, hashtags were only used on Twitter. Later, they moved to Instagram, and now we have them everywhere. The creators of this social media platform gave them a high stake role to play in creating viral videos. If you plan on being an avid TikTok user you need to have your focus on hashtags. The algorithm we mentioned above is very good at reading them. Based on the hashtag you’ve used it can recognize the subject of your video. Based on that it can recommend it to the people it deems interested. So, if you miss out on the hashtags your video may reach the wrong people. When this happens, your content won’t be engaged, and you’ll lose out on the potential views, likes, and shares. When this happens, the same algorithm will pay less attention to what you create. Using hashtags is essential when you’re trying to make a breakthrough in a specific niche. So, whatever you do, do not forget to use hashtags. They’re there so that you could benefit.
TikTok became what it is today due to some unique features. One of the most popular options you’ll find on this platform is called Duets. While you might stay away from it when you’re new to the platform you must engage in creating Duets as fast as you can. Do you have an understanding of how this feature works? It’s fine if you don’t, we’ll explain in a few short lines. First of all, you need to find someone else’s video that you find interesting and worth reacting to. Once you have it, you need to create a video response to it. By using the Duet option, both videos will appear next to each other on your account. This content is seen as one created by the users for the users, and it creates a lot of engagement. First of all, you’ll engage the creator of the original video, and if your response is good enough, it will attract the attention of both of your groups of followers. Once the engagement reaches its peak this way the algorithm will take it further.
Beware of Video Length
Once you create a TikTok account you’ll notice that videos have a limit on how long they can be. The longest option is three minutes. When you’re a beginner and seeking to increase your reach, you need to focus on shorter videos. Keep things short and sweet as one of The Soprano’s characters would put it. If the initial expansion of your reach is what you seek, your videos need to be shorter than one minute. In fact, keep them in the 30 seconds region. This is what gives you the best chance that your TikTok is going to be viewed at its full length. Many users managed to make great strides by making videos that don’t even last longer than 15 seconds. As we said, keep it short and sweet.