Many things contribute to an online casino’s success: a trustworthy license, innovative software, and an intuitive interface are all crucial. All this, however, cannot be handled without a well-thought-out plan for promoting online casinos. The casino industry is both trendy and competitive. Thus cautious advertising of the resource is essential.
The number of iGaming operators has been increasing in tandem with the size of the iGaming market. What sets your online casino apart from the plethora of others already available? What would make your online casino better? Let’s have a look:
1. Adapt to Mobile Devices
Statista reports that in 2018, mobile devices accounted for 52.2% of all global internet traffic. Since they now account for more than half of all website traffic worldwide, websites must adapt to accommodate this growing market. Yet this is not the only benefit of a mobile-friendly online casino.
These days, individuals have a lot on their plates, so it’s no surprise that they want to pass the time playing games or gambling while waiting in line or even when relaxing at home. As an iGaming provider, you must ensure that your site and games are mobile-friendly so that customers can wager and play from any location. It’s also an excellent strategy for getting young people to spend time on your site.
2. SEO Advertising
It doesn’t take long to figure out that no one saves your workers and those with a direct link bothers to visit the casino. Unfortunately, Google does not list your site among its results.
Google also features bookies, sweepstakes, and lotteries as alternatives to online casinos. Adequately publicizing a gaming website is crucial if its owners hope to attract repeat visitors.
A search engine optimization expert will alter the framework of a web casino before promoting it. It’s crucial that people check out the site and eventually buy anything. For this purpose, the expert enhances the overall quality in all areas, including construction, usability, design, and content. This is a highly efficient method of promoting online gambling establishments.
3. Abundant Choice of Games
Every online gambler has their personal preferences. The options are practically limitless, ranging from poker games played over the internet to traditional casino games, classic slot machines, and even sports betting. More types of iGaming gamers can be attracted to your site if more casino games are available.
To differentiate yourself from the competition, you should focus on satisfying a niche audience with well-liked games. It’s a great way to differentiate yourself apart from competitors.
4. Brilliant Localization Strategy
Content translation is the first step in any website localization strategy, and online casinos are no different. While some of the best online casinos try to translate their site’s essential elements into different languages, others make no such effort.
Step two is picking your content, which is very important for sports betting websites. For instance, a sports betting page aimed at a US audience might provide NBA games as betting options, while a page aimed at gamblers in the UK might feature tennis events.
Provide supplementary payment methods for gamers in specific locations as a further step in localizing your iGaming website. Remember that not everyone can access overseas bank accounts or Visa/MasterCard.
The success of any localization effort hinges on the depth of your familiarity with and investment in the target market.
5. Probe the Demographic Preferences
Surveying the local populace is one of the least expensive ways to promote an online casino. Although many people enjoy gambling, not all gamblers are the same.
A recent survey found that Generation X and Boomers spent over 80% of their gambling budget on slot games like 20 burning hot and table games, leaving only 20% for the casino’s food and entertainment options. Gen Y spends about 30% of their discretionary income on gambling, while 70% goes toward other hobbies.
Initially, put money into what your most ardent fans want.
The secret to every successful digital marketing campaign is to first understand as much as possible about your visitors and only then select the promotions most likely to pique their interest. Online resources, including search engines, social media, and affiliate networks, make gathering information much simpler. Some metrics are acquired and converted into helpful information whenever, for instance, visitors read gaming-related articles or friends post videos on their blog or social media page. Commercial enterprises often utilize this technological convenience.
6. Partnership Programs
The goal of an affiliate program is to spread brand awareness by having promotional content and links hosted on other people’s websites and apps. Promotional activities like public relations and search engine optimization (SEO) rely on external links, which this module provides.
Affiliate programs for promoting online casinos offer a guaranteed return on investment. Independent contractors for affiliate programs are paid based on their output. You may maximize the results of your affiliate marketing campaign by testing out several different performers before selecting the most effective one.
7. Flexi-type Payment System
Most gamblers are just after a payout. If you own an online casino, you know how important it is to pay out profits and cover all wagers promptly.
Since personal information and credit card numbers are transmitted over the internet during online purchases, secure payment processing systems are a need. “..using your credit card at 888casino is even safer than using it to get a pizza or at your neighborhood gas station,” the website boasts.
In addition, you can cater to your market by providing a selection of reliable payment processors. Take Yandex as an example. Those in Finland use Op-Pohjola, those in Russia use money, and those in Brazil use boletos. Of course, you can’t ignore the most common forms of online payment like Visa, PayPal, Mastercard, and e-wallets like Skrill and NETELLER.
8. Unparalleled Level of Customer Service
If you want your customers to trust you, you need to provide excellent customer service, says Zendesk. It is recommended that iGaming companies with customers in multiple time zones have support staff on hand at all hours.
Live chat and social media are popular among millennials because of their efficiency and ease compared to traditional help desk channels like email and phone. The most important thing is to interact with them quickly and provide them with the most trustworthy solutions, regardless of your platform. Always strive to provide outstanding client service promptly.
Negative client experiences are more likely to be discussed on social media than positive ones. Thus, avoid providing them with any justification for doing so. Act quickly, dependably, and creatively at all times.
9. Robust System of Safety
Cybercriminals and dishonest businesspeople have enough opportunities to take advantage of the iGaming industry, which is worth billions of euros (or dollars or pounds sterling, depending on your preferred currency for buying coffee).
Due to the nature of the industry, online casinos have always had to implement and maintain stringent security measures and a strict policy of constant monitoring.
Any online casino worth its salt will make protecting customer data and funds a key concern. Obtaining ISO/IEC 27001 certification is one path to taking this next step. Certified compliance with this international standard for information security management demonstrates that an organization maintains a high level of security in its gambling activities.
Cyber attacks in the iGaming sector can take several forms, including account hacking, data theft, and social engineering attempts (phishing, malware).
One of the first things that gambling operators should do to prevent such information security threats is to do risk assessments. For a more robust and custom-tailored online security architecture, it is best to seek the advice of acknowledged iGaming cybersecurity experts before applying generic security methods.