Since the skincare industry is growing rapidly, now is a great time to get out of your comfort zone and unleash your skincare brand to the world if that is your desire. Even though this niche is one of the most competitive ones, it always has space for new players that are ready to face the challenge and jump on new trends.
If you are interested to become a part of the beauty industry in the terms of making your own skincare line that you would sell, you should be introduced to some of the steps that you must follow.
First of all, you should start paying attention to the current trends by following all popular beauty publications and influencers that are representing some beauty products. You will see what is trendy now and what is attracting people worldwide.
Before we start with the steps, we wanted to tell you that as you are looking into how to start your own skincare line, you should never wait for the perfect timing. There is not going to be one. You just need to create your opportunity. It will take approximately 12 weeks for developing a skincare product.
Additionally, skincare lines are requiring a lot of time for researching, development, testing, cooperation, go-to-market process, etc. All of this will take a lot of time. Therefore, since the skincare trends are evolving rapidly, it is better to start with your great idea now than to wait until everything is perfect since it never going to be.
Meet the Legal Requirements
First thing first, before deciding to launch your own skincare line, you must primarily think about the legal requirements in order to do that. It is pretty exciting to develop and launch your own products on the market.
You will be so enthusiastic to mix different ingredients, pick the ideal packaging, start a marketing campaign, etc. However, there is one thing that you will need to address first. You must start reading up on the FD&C Act – Food, Drugs, and Cosmetic Act.
The FDA is using this act to ensure that all launched beauty products are meeting the right standard when it comes to quality and safety. Logically, your products need to be safe for consumers, properly labeled, and tested.
Identify Your Niche
As you are already familiar with the fact that skincare presents a huge and competitive industry, which means that it covers products from sunscreen, makeup, cleansers, moisturizers, creams, etc, you will need to find your own niche.
More precisely, you must find a specific market for the products that you are going to develop and sell. Start thinking about what kind of products you want to sell, whether they are going to be creams, moisturizers, makeup, serums, oils, or something else.
After that, you must find a way to make your product different from all others on the market. This is because customers love uniqueness and if you achieve creating a unique product, there is a big chance that you will attract a huge audience.
Select an Idol Product
It is important to be aware of realistic goals. Maybe now you have ideas for tens of different skincare products. However, you primarily need to begin with one specific item that will instantly grab customer attention.
After that, when your skincare business starts to grow, you will see that it is time to add new products to your business portfolio. The first specific product will be your flagship literally. In the beauty industry, it is called the hero product. That product needs to be the most exciting and outstanding one that you have to offer and launch.
Find a Manufacturer
There are people that decide to create all of their skincare products in their homes, however, this can come with different obstacles and challenges. Therefore, we are suggesting you find a reputable manufacturer that is going to be your partner.
By choosing the right manufacturer you are going to take a lot of pressure off your shoulders and be relaxed when it comes to designing your skincare line since you will know that everything is in the right hands. The right manufacturer can produce your items in bulk, with speed, and according to the regulatory standards which are very important for you as a beginner.
Therefore, at the same time, you can be focused on developing your brand. You must find a company that you can rely on and that is professional in this field.
Create Your Skincare Brand
There is one very significant statement that all beginners must know about – customers will not just fall in love with your beauty product. Instead, they are developing a relationship with your brand while purchasing and using your products.
Therefore, your business brand must have a personality. Your brand needs to be something outstanding and recognizable that will set you apart from the competition. We are not talking about your product line, instead, we are also talking about your brand name, logo, brand colors, packaging choice, and labels.
You must choose a very specific business name that will be catchy. It is going to be the most memorable aspect of your whole skincare line brand. It would be good to find something that will relate to your brand value. Additionally, you must create an outstanding logo alongside your name. This is the second thing that your customers will recognize.
Design great product packaging
It is highly important to choose your packaging wisely since it will at the same time represent your brand and protect your products. Your goal should be to choose something that you can customize with the colors of your brand and logo. However, you must make sure that the packaging is practical, high-quality, and safe. Additionally, your private label skin care needs to be highly innovative and outstanding.
Great product packaging is the ones that are creative, lightweight, and in the last period, eco-friendly. If you are looking for professional partners that will help you develop, package, and ship your products successfully, you should consult with RainShadow Labs. They have been launching thousands of personal skincare products and they are more than willing to help your business grow and attract customers all over the world.