If you have ever seen website designers and developers talking about web design, you must have noticed that responsive web design is their favorite topic.
What is responsive web design? Basically, the point of responsive web design is to make sure your website looks good and works well on any device. A responsive website automatically adapts to fit the platform and screen size of the user. Having a mobile-friendly site these days is very important, so using a responsive design is recommended.
To improve the user experience and increase the visibility of your website on Google, you can use a responsive website builder when designing your website. You can read more on WebSwiggy. This will ensure that your website looks great and works properly for all visitors on all devices.
This article discusses some compelling reasons why responsive website design is very important, especially in 2023.
1. Makes Your Site Highly Accessible
The major website traffic comes from individual website searches. When your website is easily accessible to all the devices and the users can conveniently search everything, you will enjoy lead generation, lead conversions, and many other benefits. In other words, the responsiveness of web design enhances the user-friendliness of the website and can make it easy for people to purchase from different devices.
This is particularly helpful for E-Commerce businesses that can witness a boost in sales after opting for responsive website design.
2. Allows updating the website quickly
If you do not make changes to the single version of your website, you may lose a lot of chances to get ranked. With a responsive website design, your website will not only update quickly but you will also be able to do any number of changes in a single version of the site.
It is a time-saving and cost-effective option for businesses who want to get sales through a single platform. Moreover, it also saves small businesses from using different websites for mobile users and PC users.
3. Boosts Search Engine Optimisation (SEO)
Google’s ranking algorithm supports websites that have responsive designs. It is also observed that such websites get ranked quickly in local areas. The reason for their high ranking is that so much of the traffic on the internet comes from mobile devices these days, so Google switched to mobile-first indexing. That means that Google indexes and ranks your site based on the mobile version. Therefore, having a responsive website is very important when it comes to SEO.
4. Everything becomes easier to manage
When you have a single website to carry out all the tasks and attract the users of all the devices, you can easily proceed with all the management tasks. Handling separate websites for mobile and PC users can be a bit of a confusing task that takes time and effort. Having different sites for the users of various devices will result in high website costs.
It seems more suitable to invest in the responsiveness of a single website, instead of paying more for different sites. It will also benefit you in the long run by making it easier for you to optimize your site and promote it through social media channels.
5. Improves online user experience
If your website does not have a responsive design, the users will not be able to get their desired information. Useless popups, irrelevant images, and baseless textual information can distract the users but when you have a responsive site, the users will get all the information in a straightforward manner.
Responsive website design also takes care of the navigation of the website, making it easy for the users of all the devices to browse conveniently.
Let’s see why improving the User experience is very important in 2023.
- 61% of the users leave a site when they do not find the desired information in the first attempt.
- 57% of the users make a purchase when they had a positive experience using a site.
- According to the survey conducted by Google, 48% of the users think that the business is quite irresponsible towards the needs of the customers when the website design is not responsive.
6. Promotes link sharing across multiple devices
Whenever the user shares a link from your website with a user on another device, such as a smartphone, responsive design immediately makes it possible for a mobile user to access the responsive layout of the website.
If a website design is not responsive, the mobile phone user will not be able to see all the desired information on the first page. A link to an unresponsive website is totally useless for a mobile phone user.
7. Allows the creation of a mobile segment
With a responsive website design, you can create a mobile segment that allows you to see all the analytics of your website through your phone. It is the most important feature that is benefiting the business strategy for small business owners who want to get in touch with the statistics about their website traffic. The statistics help them estimate the time users spend on their website and the overall performance of a website on the search engines.
Responsiveness of the website design is not only beneficial for the customers and users but also for the businesses. With the mobile segment option, website monitoring becomes a super easy task.
It is no secret that the young population is more oriented towards using mobile phones and the trend of browsing through desktops is decreasing. It is clearly evident from the statistics that the trend of using mobile phones is significantly increasing.
So, the core responsibility of the business is to ensure their online presence by opting for responsive website design.