We live in a world of information, where the availability of data and the speed of communication is crucial for almost any serious business. Therefore, devices that are used for communication and data transfers need to be optimized to work at their highest capabilities. If you are an owner of a business having a webpage then knowing the benefits of responsive web design and the reasons why it is a must-have nowadays, is a serious issue to be taken into consideration, and finally, implementation.
Namely, more than half of global internet traffic is being processed via mobile accessories. Although that information implies that another half of the internet being used is utilized by stationary consumers, the rise in using mobile phones and tablets hints that this percentage will continue to rise following the actual trend. Therefore, the distinction between stationary and mobile usage of the internet will become significantly larger. So, why having a responsive web design is that important?
Firstly, we need to understand what is it used for. Namely, depending on the device you use to access your favorite web pages, you probably notice that some of those are delicately built and that there are no glitches and difficulties when handling them, as opposed to others that are not so easy to use and their navigation is disastrous. The main difference between these two examples is the type of optimization they have had. Hence, websites developed for mobile phones will function flawlessly on your mobile device while you will experience troubles if accessing the same web site via your PC. Practically the same situation occurs when you try to reach a certain page with your cellphone which has not been developed for this type of device, therefore the pictures and the text you are looking at appear to be unreadable. Now we get to the point. What is a responsive web design responsible for is the enabling of any form to be presented on any device in its optimal form.
In the following lines, we shall discuss what are the advantages of having this type of feature available on your web pages and in how many ways does it prove to be a game-changer when it comes to the efficiency of your presentation. Having resolved this type of issue regarding both mobile and stationary devices puts you in a position of control where nothing is left to chance.
Lower Development and Maintenance Costs
Thanks to the responsive web design, you will not have to pay for your web page to be optimized for both mobile and desktop users. Since your web page keeps up with the times and is designed to look ideal on whatever platform it is being viewed, you will be spared of additional expenditure since both services are unified and provided by the features of the responsive web design. If you want to see how it works and experience the benefits of its usage click here for more info
Improved User Experience
It is a lifesaver when it comes to your clients and other visitors to your web page. Not only that there will be no unreadable text and blurry images, but the navigation will be simplified and finally make sense. Whoever comes to the website will clearly understand where to go, without over clicking and getting to nowhere. Therefore, the absence of confusing features will save time both for you and your visitors, resulting in mutual pleasure. This feature is one of the main reasons for implementing the service like this since the results are noticeable from the very beginning.
Flexible Website Management
We have already talked about how multiple features are unified to present the one and only ultimate experience. Hence, if you intend to change certain parts of your website or altering certain sections you will not have to deal with doing it several times since this feature enables changes to be accepted and act subsequently for all platforms. Therefore, saving you from the double trouble by maintaining solely one site to rule them all (devices). The time you spare by using the benefits of responsive web design could be invested in other segments of your business such is advertising.
Better SEO results
When Google recommends something, you should better listen to what they are saying if you want to make the best of it. Namely, the responsiveness is a pattern that Google favors more than the other ways of optimization, therefore, websites with this type of design are more likely to be presented when the search matches their keywords. Having your website optimized this way means that your rank will increase. More and more people practice using mobile over stationary devices which is a magnificent feature, especially regarding the fact that things are not going to change soon.
It Decreases Bounce Rates
The bounce rate represents a phenomenon when someone exits your web page much faster than it took him to get there. Joke aside, this is not an uncommon occurrence, especially with the websites not having any type of optimization. The reason for this happening is simply because a vast majority of those sites do not look representative and certainly do not function as expected. Therefore, responsive web design enables your visitors to get what they expect when they enter, excluding the illogicalities typical for older web page optimizers. Keeping things simple and reasonable while showing them what they came to see is what indirectly prevents your visitors from leaving your page, therefore lowering your bounce rates as much as possible.
Considering all the things aforementioned should have brought you to the conclusion that your business cannot bear the competition without the implementation of responsive web design. What leading a competitive business should imply is fighting with all available resources, therefore, enabling your type of expertise and services you provide to be viewed on both mobile devices and stationary appliances sounds like a reasonable thing to do. Failing to follow modern trends could be a fatal mistake not everyone could afford, hence investing in ventures like this can prove a valuable asset for the both present and the days to come.