In today’s digital age, having a high-ranking website is more important than ever. A website that ranks highly on search engines like Google, Bing, and Yahoo is more likely to get noticed by potential customers.
But how do you achieve a high ranking? Read on to find out the top 9 secrets of high-ranking websites.
1. S.E.O (Search Engine Optimisation)
There is simply no use in creating a fantastic website if no one visits it. The entire purpose of creating a website is to showcase your goods and services and draw in new customers!
So, if you’d like your webpage to be seen online, it should appear naturally on the first page of a search engine. This is where SEO knowledge is important.
The technique of optimising your website for search engines is known as search engine optimisation or SEO.
Search engines use algorithms to identify which organic results appear on the first page. These are intended to give searchers relevant responses to their inquiries. SEO tactics help website owners increase their ranks and reach their target audiences online by adopting the best techniques recommended by search engines.
If you are into digital marketing or web development, you must have heard of using keywords. Keywords are phrases or words that people use to search for what they want.
In order to rank highly on search engine results pages (SERPs), your website needs to contain these keywords. However, this is only one aspect of SEO. There are more:
- Creating new, topical, thorough, and shareable content for your website
- Ensuring that your website is user-friendly and simple to navigate.
- Link building is the process of getting others to distribute your content on their blogs, websites, and social media pages. It’s best if there are lots of links pointing to your website.
- Making sure all the images have been optimised for the web and that your web doesn’t take too long to load
2. Publish High-quality Content Regularly
Search engines love fresh content, so one of the best ways to improve your ranking is to publish new blog posts, articles, infographics, and other types of content on a regular basis. Not only will this help you rank higher, but it will also keep visitors coming back to your website again and again.
The optimal time to upload your content has been a hot topic of discussion in the world of content marketing. But the only genuine response is “consistently.” It doesn’t matter if you just post on the weekends or on Mondays, or Thursdays. Search engines will keep crawling and ranking your pages as long as you are consistent and upload frequently.
3. Build Backlinks from High-quality Websites
Backlinks are links from other web that point back to your web. Google sees these backlinks as votes of confidence, and the more votes you have, the higher you rank.
But not all backlinks are created equal; links from low-quality web will actually hurt your ranking rather than help it. So focus on building backlinks from high-quality web that are relevant to your business.
4. Make Sure Your Website Loads Quickly
Visitors will quickly lose patience with a web that takes too long to load, and are likely to click away before even seeing what you have to offer.
Search engines also consider loading time when determining rankings, so a fast web is essential for achieving a high ranking.
5. Use Engaging Visuals throughout Your Site
People are visual creatures, and are much more likely to remember something if they can see it clearly in a visual form.
Adding images, infographics, videos, and other types of visuals to your web will help it stand out from the competition and make it more memorable for visitors.
The more engaging your site is, the more time your customers will stay on it. It reduces bounce rate and sends a clear signal to the search engines that your web is doing well organically. So, give proper attention to the design of your web.
6. Structure Your Site with Clear Headers and Subheaders
Breaking your content into smaller pieces makes it easier for visitors and search engine crawlers to digest.
Using clear headers and subheaders also helps visitors quickly find the information they are looking for without getting overwhelmed.
7. Use External Linking Sparingly but Effectively
External links are links from your website that point to other websites. While too many external links can be off-putting for visitors, carefully placing a few relevant external links throughout your site can actually improve your ranking by showing search engines that you are knowledgeable about your industry.
8. Secure Your Site with an SSL Certificate
An SSL certificate encrypts the information that passes between visitors’ browsers and your server, making it difficult for hackers to intercept and steal sensitive data such as credit card numbers or login credentials.
Besides security, it also improves your site’s speed and, thus, user experience. Google now gives preference to sites that are SSL-encrypted in rankings, so this is an essential step in achieving a high ranking.
Follow these 9 secret tips, and you will be well on your way to achieving a high ranking for your website. Remember to focus on quality rather than quantity, keep up with the latest trends, and always put your visitors’ needs first. If you do so, you will see those coveted top spots in no time!
However, if this is too technical for you, you can collaborate with a web design company to create a custom website for your business. You may simply Google web design Sydney or web design Brisbane or wherever you live, and you will be swimming in so many recommendations instantly.
Because a professional is a professional, they will take care of everything from web design to SEO for your website in an efficient manner.