No matter what products you’re selling, one of the most important things that you must ensure is to choose the right packaging. After all, if you don’t choose right, you might experience a drop in sales, people might not be able to read what the bag/box contains, and you might also notice that you no longer generate revenue as you used to.
So, are you wondering whether or not your business needs a better product packaging design? To put it simply, this will depend on the industry you work in, however, there are some clear signs that you should change how your layout looks like. Here is a list of seven indicators that you should know about:
1. If it Looks Completely Outdated
This is, perhaps, one of the most common issues a lot of businesses have. Business owners can easily overlook the layout of their packaging, mostly because they are used to seeing it on a daily basis. This means that, over time, it can become completely outdated, no matter if you’re aware of it or not.
Hence, if it resembles something that people would see in the late ‘90s or early ‘00s, you should immediately talk to someone about designing a different option. Yes, retro seems to always be popular, however, this effect can only be achieved if you deliberately create the retro layout, so, ensure that you upgrade to something else.
2. If it no Longer Describes The Goods Well
If your product changed over the last couple of years and if you opted for using the same option as before, it might no longer describe the item properly. For example, if you sell energy drinks, you might have moved from an artificial color to a natural one, hence, the color of the drink might no longer be the same as described on the bag.
This can lead to a wide range of problems, including that your customers might feel like you’re lying to them. So, instead of you losing customers and sales, you should strongly consider changing the layout, and by doing so, you’ll represent your company in a professional and trustworthy manner.
3. If Your Branding Changed
You might have decided to change your organization’s branding a few months or years back, which means that you might have changed your logo, motto, as well as the colors you use in branding your company. However, did you include these changes in your packaging option?
If not, you should know that you must implement these changes into the design, mostly because it won’t confuse your customers. It’s crucial that you match the boxes/bags with your brand, hence if this is something that you’ve done, talk to someone that’ll help you change how your packaging looks like!
4. If it Became Too Expensive
The cost of materials changes each year, which is one of the reasons why you might be spending more and more money on the option you chose before. If this is something you noticed by examining your budget line, you should change your packaging, mostly because it could end up saving you lots of money, especially since it can cut down the expenses you have.
Although most people think that it cannot really save money, it can. After all, spending a few pennies less per bag can add up to hundreds of dollars, which is one of the main reasons why you must talk to a professional team such as the one employed by Mitchel-Lincoln packaging company.
5. If You Don’t Use New Tech
Did you ever consider the fact that your competition might know about some new tech that can cut costs, but you don’t? Yup, if you have used the same thing for several years, you might be missing out on new tech, all of which can provide you with a wide range of benefits.
Keep in mind, it will never hurt your business to look for and try something new and different, especially since it can help you with various things. This means that you should make sure that you opt for an organization that’ll provide you with new technology and services that can help your organization thrive.
6. If You Cannot Gain New Customers And Retain Old Ones
Are you trying your best to reach new customers, as well as retain old ones? Are you thinking about gaining a new audience that is in a different age group and that lives in different states? If so, you should know that the layout of the box and/or bag needs to change as well!
Additionally, you must consider the differences between the option you’ll advertise to seniors and the ones you’ll advertise to teenagers, which means that you should think about what matters most to both of these groups. Considering what is appropriate can help you create something new, and more importantly, it can help you gain new customers.
7. If You Aren’t Environmentally Friendly
If there is one thing that you must take away from this article, it’s the fact that an increasing number of people are looking for and purchasing goods from Eco-friendly brands. So, if the packaging isn’t Eco-friendly – meaning that it’s manufactured from recycled materials or ones that will quickly degrade – it’s time for a change.
Besides helping you make your company “green”, it will also help you with improving your company’s reputation, however, this will only happen if your customers see the change. This is why you should ensure that there is an “Eco-friendly” logo or symbol in the new design.
Conclusion
No matter what industry you operate in and what goods you offer to people, your packaging might not be suitable for your business as it once was. And, if you noticed some or all of the aforementioned signs, you should immediately talk to a professional design team that’ll help you change the boxes and/or bags for your goods.
So, now that you’ve learned more about the signs that you need a new design and layout for your products, you shouldn’t spend any more of your free time on this article. Instead, you should start searching for a professional and reliable company that’ll provide you with the services that suit your needs and budget.
