Social networks are our reality and huge obsession, and we all know it. Besides affecting our private lives in a significant manner, they also affect the growth and development of our business. Today, it is often said that if you do not have profiles on social networks, it is like you do not exist. And that is not very far from the truth. If you want your business to grow, it is vital to be active on several platforms. In case you are working in the tourism and travel field, it is a great idea to present your business on YouTube.
It may seem to you that in 2023 the competition is massive, and there is no chance for you to stand out. But keep in mind that people always recognize and discover quality. With a bit of effort and following the proper steps, you can very successfully grow your travel YouTube channel.
Focus on the content, not the form
One of the biggest mistakes that beginners make is that they refuse to create content because they think that the video must be of phenomenal quality, as well as that they should be world champions in editing. And this cannot be further from the truth. When you are at the very beginning, the most important thing is the message you want to convey to people. If you offer them value, they will come for that value and use it to achieve results. For example, maybe your YouTube channel is helping people travel as cheaply as possible.
Or you reveal to them some amazing, hidden destinations. Or tell them your story about the places you have visited. Whatever it is, people will appreciate the message and not the form. People don’t care which camera you use and whether you put a gazillion of effects into your video. The most important thing is the essence of your channel. Of course, you should try to make your videos look decent and appealing, but forget about the expert level in editing until you really feel that you need it. Keep in mind that this may never happen, and it also can happen very quickly, depending on what your goal is. Remember: don’t let the fear that something isn’t perfect deter you from throwing yourself into action.
Explore the keywords
If you want your YouTube channel to grow, you should consider using keywords specific to your niche. Why is this important? You’ve probably heard of SEO and how important it is for Google to recognize you as relevant to a particular topic. This can be a huge help if you want to collect more viewers. While it’s a very tempting idea for your video to pop up every time someone types in “travel,” “vlog,” or something similar, keep in mind that this field is very competitive and that the first page of search results changes frequently.
However, what is easier to achieve and also has a huge role in the growth of the YouTube channel, are the suggested videos. This option can bring you many new viewers and subscribers. That’s why we suggest you research keywords that are effective for travel channels. There are also various tools that can help you understand the keywords, so you don’t have to do it manually. Of course, you should always try to make the titles interesting (but relevant) and that the cover image of the video invites people to click on it. Otherwise, even if your video is suggested, people will not be interested in watching it.
Think about asking for help
When you are at the beginning, it can be difficult to reach the first thousand subscribers or 10,000 views. We are all aware that people would rather click on a video that has tens of thousands of views than one that has 300. In the beginning, the struggle is real, but there is a solution for everything. If you want to look more relevant in the eyes of new viewers, and you’re slow to gather subscribers and reviews, you can consider marketing services like the ones offered by Jaynike. You can buy YouTube reviews, subscribers, or likes from them at very reasonable prices. What’s great about them is that you don’t have to worry about getting bots that will only make it harder for you to grow your channel. They work with real subscribers and followers to get the rankings on organic growth you desire. Hiring them can be a phenomenal idea because it will boost the growth of your channel and attract a huge number of new people who will be more interested in your content.
Try to find the optimal video length
A very common (and smart) question is: how long should my videos be? Finding the optimal video length is important for several reasons. The main reason is that YouTube will promote your videos if it likes their length. What does this mean? While you may have thought that a couple of minute videos work best for viewers, that’s not quite true. In fact, viewers may like them, but this platform doesn’t because they’re too short (so YouTube doesn’t promote them further, so you don’t get a lot of views). YouTube likes long videos because ads are the most important thing for this platform. If YouTube can’t insert enough ads in your video, it won’t like it very much. In general, the optimal video length is between 15 and 20 minutes, so if you can fit your travel videos into that time frame, you will surely see a positive impact on your channel’s improvement.
If you want to develop your business in the field of tourism, one of the best ideas is to start your own YouTube channel and place your content there. It may seem to you that in 2023 the competition is so huge that you will never succeed in growing your YouTube channel as much as you want; you should be aware that is not true. Quality and value always find their way to viewers. In case you want to start and grow your YouTube channel, we advise you to focus on the content, not the form, find the optimal video length, and explore the keywords in your niche. If you need an extra push at the beginning, you can always find and hire an agency that offers marketing services and can help you raise the number of followers, views, and likes. And once the momentum begins, there is no going back!